Winery with more vivid and almost tangible breath of tradition and history, is located at the very top of St. Urban, with a magnificent view of tens kilometres away, and traditionally furnished business facilities, all under the treetop of two old plane trees that with its size figure as a landmark passers that explore this landscape. Unlike tradition that nurture in the winery, vineyards are an expression of completely modern approach and indicate that this family knows what they are doing. Dense planting, short cuts, small yields, grassy areas, and with fairly steep slopes which provide the necessary insolation, these vineyards provide the grapes of the best possible quality. That in the end, of course, is clearly reflected on the wines. Tasting place where you'll probably spend most of the time is a special attraction. Small wooden house, masterpiece, made ​​from parts of the old presses, barrel staves and other pieces of traditional cellar inventory, is a real small family museum.

A meticulous care of every detail and the valuable work are visible on the quality of wines that faithfully interpret the personality of Lovrec family. These are the rich and powerful wines that have a different style from the other wines of Međimurje, because acid is always well tamed and moderate, with little bit higher percentage of alcohol. The wines are very stable and capable of aging. They come in two key categories: as high predicates and regular - semi-dry and dry wines. Excellent predicates can be measured with their style and quality with the best Alsatian Pinot Gris and dry and semi-dry wines are fantastic expression of personality of senior and junior Lovrec, who do not care about trends, but pushing their truth through very rich, soft, delicious, sometimes sweet and strong wines made ​​in harmony with nature. Sustainable viticulture and enology on the way of  Lovrec family.