Consumers or wine users
Consumers buy and consume what they are served by the commercial lobbies and the media
in the service of larger and big business and of all others interest-networked, and sometimes
even the privately owned, companies.
Certain restaurant owners, often under the pressure from these, recommend the consumption
of wine with the offered dishes according to suggestions and dictates from the associated
interest groups. Furthermore, they look up to the imposed current trends and fashion in the
world of wine focusing on the evaluations of often questionable wine tasters and their scoring
systems. In doing so, they do not distinguish enough the imposed falsehood from the actual
In all this, the only good thing is that the agents of these machinations consume just the kind
of wine they themselves deserve.
The wine users consume the wine for the benefit of their own health and for the sake of
socializing with people close to them; they trust themselves, their wits and their senses when
choosing the wine. If the wine does not taste and smell good, and if it makes one feel ill after
drinking and one has no desire to drink a glass more in favor of good mood, in a word- if
one does not agree with it, then such wine is left to the consumers. Sophisticated users want
to know where the wine originates from and where do its grapes grow, who has produced
and tended the grapes and the wine, they want to know as much as possible about the wine
as it is the noblest and the healthiest of drinks, unless it has been corrupted on the way to the
consumer. They want to know all the good and perhaps even the bad that may accompany
the product they will enjoy to their benefit and benefit of the winemaker who, guided by the
experiential knowledge, with love and honesty, true to the tradition, dedicates his life to the
wine. Users search for the truth in and around the wine.
But it does happen that the consumers too may in exceptional cases encounter a very good
wine, just as it can happen that the users can experience an occasional disappointment. It is
important to recognize what the proper wine is, and what perhaps even well made, but still not
as healthy, embellished forgery is, or simply a failed wine. One should know and be able to
recognize the difference.
But it is not as easy, for even the many winemakers themselves in their maturity often realize
the frailty of knowledge, "knowing they know nothing" despite experience and their age, not
to mention users and mainly the enthusiastic consumers.
So one should not be too surprised at consumers as they are sometimes completely disoriented
which wine to drink, following the simplest path of least resistance, accepting suggestions
from "mainstream wine connoisseurs" and their recommendation lists that are mostly
interest-motivated, even when after consuming the recommended wine will sometimes suffer
headaches and gastritis.
Recently there has been a growing trend with smarter wine "opinion-makers" who want
to have a degree of credibility, of detachment from bluffing, nebulous and contradictory
descriptions and "baroque" evaluation of wines so the wine is now qualified only as good or
bad, drinkable or not. The consumers will do the ranking themselves, to the best of their own
capabilities, criteria and taste, for which there is, as is well known, no accounting.
(personal communication LJL)